We approach investing from a different perspective. That means different than what has become the norm over the last 35 years or so. The focus on annual returns based on increasing share value became the mantra of investing for many individual investors and their financial professionals.
Our great grandparents bought stocks for dividends and bonds for interest. They would hardly think of buying a stock that didn’t pay a dividend. During tough economic times, these dividends helped smooth the bumpy road for them, while those that needed to sell shares for income were devastated.
This can be further illustrated by the “Tale of the Two Cherry Farmers"
There once were two neighboring farmers, each with a small number of productive cherry trees. One farmer harvested the cherries each year and also planted some cherry seeds each year to grow a few more trees.
The other farmer harvested all of his cherries each year, but in some years he also cut down a tree or two to sell as firewood for extra income. Years later, the second farmer had only a few trees left, for he failed to plant any new trees and cut down quite a few. Naturally, his income from his cherry crop had diminished drastically.
The first farmer now had doubled his orchard and was making quite a good living from the increased harvest.
Moral to the story……….plan ahead, be patient and reinvest dividends to accumulate shares.
Content in this material is for general information only and not intended to provide specific advice orrecommendations for any individual. All performance referenced is historical and is no guarantee offuture results.
Investing involves risk including loss of principal.
Dividend payments are not guaranteed and may be reduced or eliminated at any time by thecompany.